David is 100% dedicated to operating a software business with close support from his network of investors. White Cedar’s investor group amplifies David’s impact by providing patient capital, governance, access to operating executives and talent networks, and mentorship.
David is the Founder and Managing Partner of White Cedar, based in Chicago, Illinois. Before White Cedar, David was with Apple in the finance group, leading operational strategy, planning, and execution for the company's global network of retail and contact center employees. There, he became heavily involved in big data to improve executive decision-making – building predictive staffing models, data warehouse workflows, Tableau visualizations, and other BI solutions.
David's blue-collar upbringing and competitive sports background heavily shaped his values and leadership style. Born and raised in an automotive family, David learned that perseverance, pride, and integrity in one's work are foundational to achieving anything meaningful. His days as a basketball player, most recently on the Cornell Men's Basketball team, taught him the importance of teamwork, communication, and discipline, which he continues to practice daily.
David holds a BS in Applied Economics and Management from Cornell University and an MBA with Honors from The University of Chicago Booth School of Business.
We recognize the best strategies take time to develop and execute. Our partners are in no rush to exit and value long term outlooks unlike other private investors.
We move with speed and certainty to be respectful of your time. Our partners provide hands-on support when working on an acquisition to ensure alignment throughout the process.
A successful new chapter of ownership cannot be done alone. David has access to industry experts and operating executives in areas such as technology, sales, HR, and finance to support our strategies.
Our partners help David in board formation to ensure the succession has proper oversight and goes smoothly. Afterwards, they become active members who are invested in the company's success.
David recognizes the challenge of being a first-time CEO and is fortunate to have a group of partners who provide mentorship and introductions to leadership coaches.
Fill out the following information, and we will get in touch to schedule a 20-minute intro call to discuss your background and succession goals.