Leadership and capital designed for a software succession.

We are not private equity. We are not your competitor. We are partners to entrepreneurs who share our passion for technology and data.

You are not like other founder-owners.

You are bootstrapped

You sacrificed a lot to build your business from the ground up. You intentionally avoided institutional investors and have enjoyed the benefits of business ownership.

You are considering a change

Business ownership has been a challenging and rewarding journey, but you realize that now is the time to move on and sell. You may be looking to retire, pursue other interests, or take a sabbatical after selling your business.

You want a new leader

Exiting means you will need someone else to step in and lead. With no one in the business ready or able to take over, you want the new CEO to preserve your culture and customer relationships just like you did.

But the current options don't suit your needs

Private equity firms and competitors have reached out to buy your business but something feels a bit off. You disagree with their vision or find their terms to be unfavorable for you and your employees. You want a different solution.

We offer a distinct set of benefits.

Unmatched flexibility

We pride ourselves on providing a flexible acquisition structure tailored to your needs. Whether you want to exit fully or participate in the upside, we will partner with you to ensure you get the outcome you deserve.

A complete succession plan

We bring the resources and talent network needed to build world-class functional teams. With a sale to White Cedar, you can rest assured that your legacy will thrive in its next chapter.

Hyperfocused approach

We are not distracted by competing investments or business models like other buyers. We focus on building one great software business that serves its employees and customers well, not managing an investment portfolio.

We are White Cedar.

White Cedar is a private investment firm providing a complete succession and exit plan to one software founder. Our mission is to acquire one business and transition the firm’s founder, David LaMore, into the business's new day-to-day leader. Our partners amplify his impact by providing patient capital, governance, access to operating executives and talent networks, and mentorship, ensuring a successful and smooth transition after the sale.

Collective stats of our investor group


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Partners for the long term.

White Cedar is privileged to partner with the leading search fund investment groups in the world. Their collective experience, intellect, and flexibility provide unparalleled support in identifying, acquiring, and operating one great business.

Frequently asked questions

Founders often ask us similar questions, so we've compiled a list of the most frequently asked ones to help.


How do you value my business?

We approach valuation in a personalized manner. We will use data from market prices, revenue growth, customer retention, and other factors to come up with a fair price and structure. For many software businesses, this ends up being on a multiple of ARR while others are valued on a multiple of EBITDA.


Will you move to where my business is?

Yes! While we find that many organizations have a fully remote workforce in a post-pandemic world, David will relocate to run the business where it has historically been located when there is an on-site presence. For fully-remote workforces, David will work with you to determine the optimal location for the new HQ.


Are we not a good match if I don't meet all of the criteria?

Not necessarily. We understand that all businesses are different! If you are a software business doing above $3 million in ARR, growing, and have sticky customers, we'd still love to connect.


What if I want to stay involved?

We love to hear when founders are interested in staying with the business after the acquisition. While we expect David to lead as the CEO, we welcome ideas you have in staying involved.


Are you going to fire my team?

We are not interested in buying a business that requires severe organizational change and intend to keep the existing team in place. We'll work closely with you during the diligence phase to identify any people concerns that might be damaging to the company culture.


How long will this process take?

We recognize the effort that it will take to go down this process and make a commitment to not waste anyone's time. As long as we can access the data we need to review the business, we expect the process to take anywhere between 2 and 5 months.

Let’s have a chat.

Fill out the following information, and we will get in touch to schedule a 20-minute intro call to discuss your background and succession goals.

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