Meet The Team at White Cedar

Strategic thinkers. Proven Operators. Mentors.

White Cedar understands the requirements necessary to lead and build an organization that creates sustainable long-term value – our investors possess a strong track record for advising and executing software transactions and building great businesses. We have the dedicated support and financial resources to close quickly in a professional manner.

David LaMore

Managing Partner

David is the Founder and Managing Partner of White Cedar Company, based in Chicago, Illinois. Before White Cedar, David was with Apple in the finance group, leading operational strategy, planning, and execution for the company's global network of retail and contact center employees. He also worked on various data analytics projects to improve decision-making speed and quality. Prior to Apple, David was a Product Manager at Gap Inc. and graduated from the company's rotational management program.

David's blue-collar upbringing and competitive sports background heavily shaped his values and leadership style. Born and raised in an automotive family, David learned that perseverance, pride, and integrity in one's work are foundational to achieving anything meaningful in life. His days as a basketball player, most recently on the Cornell Men's Basketball team, taught him the importance of teamwork, communication, and discipline that he continues to practice every day.

David holds a BS in Applied Economics and Management from Cornell University and an MBA with Honors from The University of Chicago Booth School of Business.

Full Bio
OUR Investors

Partners for the long-term.

White Cedar is privileged to partner with the leading search fund investment groups in the world. Their collective experience and intellect provide us with unparalleled support in identifying and acquiring one great SaaS business.

 Select individuals

We bring deep experience running and investing in small businesses.

In addition to David's extensive operational experience, White Cedar's investors have a diverse skillset in a variety of industries that can give you confidence when making such a tough decision. Meet some of our partners below.

Aaron Perrine, Investor and Advisor
Aaron Perrine
Andy Love, Investor and Advisor
Andy Love
Anthony Walker, Investor and Advisor
Anthony Walker
B.A. Cullum, Investor and Advisor
B.A. Cullum
Brad Buser, Investor and Advisor
Brad Buser
David Demres, Investor and Advisor
David Demres
David Dodson, Investor and Advisor
David Dodson
Dustin Sellers, Investor and Advisor
Dustin Sellers
Kate Pettinato, Investor and Advisor
Kate Pettinato
Lew Davies III, Investor and Advisor
Paul L. (Lew) Davies III
Mark Agnew, Investor and Advisor
Mark Agnew
Mark Hilderbrand, Investor and Advisor
Mark Hilderbrand
Max Artz, Investor and Advisor
Max Artz
Michael Mahre, Investor and Advisor
Michael Mahre
Rene Lajous, Investor and Advisor
René Lajous
Scott Alderman, Investor and Advisor
Scott Alderman
Susan Pohlmeyer, Investor and Advisor
Susan Pohlmeyer
Tatiana Gaspar, Investor and Advisor
Tatiana Gaspar